Lululemon Athletica Activation, Emporium Melbourne – Marketing Campaign

Jump Om! Rickshaw Revolution was excited to partner with Lululemon Athletica Emporium in Melbourne for a two week long marketing campaign to celebrate the opening of their new store back in July. For this exciting event pedicab rides were on them, so everyone was able to “Jump Om!”


We were riding on the streets around the Melbourne CBD, outside Fitness First Flinders St Platinum and at Bourke Street Mall on the corner of Swanston Street. Anyone and everyone were able to hitch a free ride and go to see the new Lululemon Athletica Emporium store.


Our rickshaws were all dressed up and looking fabulous for the event with custom wraps, canopies and hubcaps to keep in line with the lululemon brand. Everyone involved had a blast and felt the style of marketing activation directly linked with the clients core fitness brand.